WET/DRY EYESHADOW - A silky smooth, colour-true eye shadow that creates two different looks! Use wet for lining and defining or to create a rich dramatic look. Use dry for a soft and sheer look. Excellent 'blendability' and crease-resistance helping to prevent oil breakthro

ILLUMINANCE EYESHADOWS - Illuminance Creme Shadow quads combine soft creamy textures with a luminous sheen and velvety finish.

FABULASH MASCARA - New! Get 100% fuller, beautifully soft, clump-free lashes. Exclusive lash-maximizing formula creates the fullest, most fabulous lashes. Silk proteins and vitamins A & E help keep lashes soft. The patented Lash Perfecting brush features short bristles that

COLOURSTAY OVERTIME LASHTINT - Finally, lashes that can keep up! New Revlon ColorStay OvertimeTM Lash Tint provides up to 3 full days of dark, natural-looking lashes, without smudging, smearing or irritating eyes. One coat of Lash Tint is all you need and you're good to go for up to 3

COLOURSTAY MASCARA - Glossy, silky, sleek and with incredible staying power. Long lasting, water-resistant ColorStay Lashcolour sets in 90 seconds and lasts for up to 12 hours. Unique temperature controlled mascara - stays like a waterproof, but removes easily in water hotte

EYEGLIDE EYESHADOW - Get creamy eyecolor that glistens all day - it's as easy as: Twist. Glide. Shimmer! Simple to apply - even on the go. Just smooth on a refreshing glide of color, then blend shadow with the cushiony-soft tip. The creamy color has a powdery feel - glistens

COLOURSTAY EYE & LIP MAKE UP REMOVER PADS - A light oil-based make-up remover that gently and effectively removes all colorstay (long-wearing) products. Gently removes all eye make-up including waterproof. Skin is left feeling fresh, clean and soft. Fragrance free and opthalmologist tested

COLOURSTAY POWDER SHADOW - Your Shadow never leaves you--ColorStay Powder Shadows won't either. (Well, at least not for 12 hours.) That's how long ColorStay Powder Shadows will stay on your eyes, without smudging, smearing, fading or creasing.

COLOURSTAY EYE LINER - An automatic self-sharpening eyeliner that gives exceptional wear - won't smudge or rub off! Colour glides on smoothly giving an even application. A dual purpose pencil - can be used to give a precision line or blended to achieve a smoky effect. Ophthamo

WET/DRY EYELINER - Get two different looks with one eyeliner! The Wet/Dry Eyeliner is a unique, velvety formula that glides on easily. Apply it dry for a soft, natural look or dampen the pencil tip for an intense, more dramatic effect.

POWDER EYESHADOW - The Powder Shadows are introduced as a shade duo, one is matte, and the other irridescent. With these two textures, the colours blend into each other, allowing you to either shade or intensify.

MONO EYESHADOW - MONO EYESHADOW

MASCARA - The rich creamy texture moulds to the eyelashes, giving them softness, suppleness and flexibility. The unique brush coverseach individual lash, and the thin head allows precise access to even the smallest lashes in the corner of the eye.

MASCARA (WATERPROOF) BLACK - MASCARA (WATERPROOF) BLACK

EYEBROW PENCIL - This pencil gives character and personality to the eyes. Conceived to thicken and widen the often very thin and sparse hair of the brows, the pencil ensures a natural effect. Very precise, it gives another dimension to the brow.

EYE PENCIL - The soft texture of this pencil glides on the eyelid, to leave a delicate line.

LIQUID EYELINER - A luxurious fluid texture that dries instantly and allows for easy, uniform application. Your eyes will take on a new depth and intensity, in classic black and brown or modern, highlighting purple.

BRIGHT EYES CREAM EYESHADOW - Brighten your eyes with this unique, weightless cream formula that blends easily onto lids to give eyes an illuminating look that doesn’t fade or crease. Apply with fingertips and blend out for a sheerer look or pat it on for more concentrated color; a li

BRIGHT EYES MASCARA - Give your lashes 3x the lift! This patented "Lash Lifting Brush" features shorter bristles on one side and longer bristles on the other. Use the shorter bristles to coat lashes, then sweep the longer bristles through the lashes to lift and separate. The l

PERFECT DEFINITION MASCARA - PERFECT DEFINITION MASCARA

STAY SMOOTH EYESHADOW - Specially formulated by Almay with lightweight, ultra-fine silk powder and an anti-crease complex that allows colour to glide onto your eyelids with the greatest of ease without settling into the creases. This unique formula prevents colour from creasing

SOFT BROW COLOUR - Glide on pencil that defines and shapes. Water resistant formula gives a natural look. The brush smooths colour and grooms eyebrows.

AMAZING LASTING PENCIL - The first long lasting eye pencil by Almay in the UK. Stays put for up to 12 hours. The automatic, soft-textured nib gives a soft, smooth line that glides on without pulling. Water Resistant. Non-smudging.

AMAZING LASH WATERPROOF MASCARA - The elegant sister of the hugely popular Almay Perfect Definition Mascara. It's got all Perfect Definition's good looks. The difference is, this one's a party animal, lasting all day, and all evening if required. Up to 16 hours on the trot if necessary.

INTENSE I-COLOUR TRIO - The Intense i-Color Collection has been specifically designed to enhance your natural eye colour and take the guesswork out of finding the perfect shades for you.Our experts have coordinated complementing colours to enhance your natural eye colour and con

DOUBLE LASH MASCARA - Almay Double Lash Mascara - 100% thicker lashes for maximum impact. Thickens lashes to twice their size. Unique volumising formula adds body and fullness without weighing lashes down. Special precision brush separates and intensifies for a high volume

ONE COAT GEL EYE PENCIL - Almay One Coat Eye Pencils are gel based pencils, which use water as their main ingredient. The high percentage of water in the formula gives a "cooling effect" when applied. Feel those eyes chill out

BRIGHT EYES DUO EYELINER - This dual-ended, swivel-up liner features two coordinating colors: the dark shade defines eyes with deep, dramatic color and provides definition and shape. The light shade highlights with a pearlescent tone, imparting soft luminous color. Formula glides o

I-COLOUR MASCARA - Intense i-Color Mascara's Exclusive formula visibly lengthens lashes up to 50% and curls, so now you can ditch those eyelash curlers! Won't clump, smudge or flake. Hypo-allergenic. Non-irritating. Suitable for contact lens wearers.